Marketing advice for aerospace manufacturing companies.

Q: As we near the end of the calendar year, what marketing-related items should I work on next year?

By Garry Hojan Our Solution I’ll get to the answer to the question in a minute, first I’d like to speak to marketing in general. Perceptions of marketing range the gamut from “we don’t do any marketing,” “we’ve grown through word of mouth,” “marketing is just so people don’t think we’ve disappeared,” to a “no […]

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Photo of manufacturers in a meeting

Q. My business is growing, when is the best time to invest in new equipment in the factory?

Our Solution By Garry Hojan The “best” time to invest in new factory equipment is when it is really needed. This could be right now, in the future, or not at all. “Really needed” should be defined in your business by evaluating your individual situation. I always caution when it comes to anything on the

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How do federal government policies affect my manufacturing business?

Q. How do federal government policies impact the national manufacturing landscape? How does that impact me locally?

By Garry Hojan Our Solution In the last newsletter, we answered part one of this question. In this newsletter, I’ll answer the second part of the question with an example of federal policy and how it affects us locally. It was 2012 and I still remember it like it was yesterday. I was standing on

Q. How do federal government policies impact the national manufacturing landscape? How does that impact me locally? Read More »

How will the election impact your business?

Q. How much impact will the presidential election have on my manufacturing business?

Our Solution By Garry Hojan A great and timely question. Aerospace and manufacturing have an interesting overlap of government and business, which involves policies that cross the aisle. The 2024 presidential election could significantly impact your aerospace manufacturing business in several ways: The regulatory environment: Different parties and candidates have varying approaches to regulations that

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Best hiring practices for manufacturing companies in 2024.

Q: Skilled labor is not coming out of high schools and colleges. What is the fastest way for me to ramp up hiring for new employees? 

Today’s Manufacturing Question Answered – September 16, 2024 By Garry Hojan Our Solution A: This is a two-part question. The first part speaks to candidates’ skill sets, and the second part concerns the number of candidates. Thankfully there is some crossover between the efforts to increase candidate skills and candidate volume. Strategies to ramp up

Q: Skilled labor is not coming out of high schools and colleges. What is the fastest way for me to ramp up hiring for new employees?  Read More »

Q: As a business owner, what is the fastest way to understand my financials and profitability?

Today’s Manufacturing Question Answered – August 30, 2024 By Garry Hojan Our Solution A: Let’s take an analogy of business health being like physical health. If people are the muscles, then money (finance) is the lifeblood. 82% of the time, businesses die due to a lack of money, and understanding it is crucial. Revenue, and

Q: As a business owner, what is the fastest way to understand my financials and profitability? Read More »