November 2024

Marketing advice for aerospace manufacturing companies.

Q: As we near the end of the calendar year, what marketing-related items should I work on next year?

By Garry Hojan Our Solution I’ll get to the answer to the question in a minute, first I’d like to speak to marketing in general. Perceptions of marketing range the gamut from “we don’t do any marketing,” “we’ve grown through word of mouth,” “marketing is just so people don’t think we’ve disappeared,” to a “no […]

Q: As we near the end of the calendar year, what marketing-related items should I work on next year? Read More »

Photo of manufacturers in a meeting

Q. My business is growing, when is the best time to invest in new equipment in the factory?

Our Solution By Garry Hojan The “best” time to invest in new factory equipment is when it is really needed. This could be right now, in the future, or not at all. “Really needed” should be defined in your business by evaluating your individual situation. I always caution when it comes to anything on the

Q. My business is growing, when is the best time to invest in new equipment in the factory? Read More »